How to position a historic brand, renowned for its fragrances, as a credible player capable of positively influencing sleep?
By establishing a partnership with AIMS (Italian Association of Sleep Medicine) to provide credibility, authority, and relevance to the product, while developing a campaign with strong educational content to raise awareness among consumers and the general public about the importance of sleep and its impact on health and well-being.
COMMERCIAL
WEBSITE
INFLUENCERS
SOCIAL
18M contacts
1M social interactions
135K clicks
4.7M views +2% VS plan
15% impressions VS plan
+320% click VS plan
Giulio Nadotti - Creative Director
Antonella de Gironimo - Creative Strategy Director
Daniele Iafulli – Copywriter
Miguel Guercio - Art Director & Illustrator
Marco Di Perna - Visual Designer
Claudia Lovaglio - Visual Designer
Massimo Spadotto - Graphic Designer & Photographer
Stefano Peschiera - Web & UX Designer
Michele Febbroni - Client Director
Laura Olajide - Project Manager
Giulia Reali - Agency Producer
Chiara Zini - Digital & PR Director
Elisa Seletti - Social Media Manager
Paolo Fauci - Digital Analyst & Planner