For World Ocean Day, Capitan Findus launched an integrated campaign focused on sustainability, featuring two key partnerships: a consumer promo with renowned Italian illustrator Francesco Poroli, who designed an exclusive kitchen collection highlighting biodiversity, and a PR activation with One Ocean Foundation.

This partnership supported ocean conservation efforts, including a marine reforestation project in Sanremo to restore biodiversity by planting 2,500 posidonia oceanica cuttings, crucial for the Mediterranean ecosystem.
THE COLLECTION
ILLUSTRATIONS
WEBSITE
ACTIVATION
Giulio Nadotti - Creative Director
Antonella de Gironimo - Creative Strategy Director 
Daniele Iafulli - Copywriter
Miguel Guercio - Art Director
Chiara Zini - Graphic Designer
Francesco Poroli - Illustrator
Michele Febbroni - Client Director
Silvia Merola - Project Manager
Laura Olajide - Project Manager​​​​​​​